As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.
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With technology evolving faster than ever, it will redefine how brands connect with their audiences in 2025 and beyond. Artificial intelligence (AI) has unlocked the ability to predict consumer ...
Mamaearth, a purpose-driven FMCG brand, has teamed up with quick commerce platform Zepto to kickstart 2025 by planting goodness. For every Mamaearth product ordered on Zepto, the brand will plant a ...
With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...
The creator economy, a rapidly evolving space in the digital marketing ecosystem, has witnessed yet another milestone. MAD Group, the parent company of the influencer marketing agency MAD Influence, ...
Marketing financial services in India’s small towns isn’t about quick wins. Rather, it’s about cultivating long-term relationships, says Godrej Capital’s chief marketing officer.
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