3 days ago · January 28, 2025 – ST. LOUIS, MO – Michelob ULTRA, a superior light beer known for championing an active and social lifestyle, is making its return to the Super Bowl stage, upping the ante with a new spot called, “The ULTRA Hustle”, harnessing the joy and spirit of friendly competition on and off the court. Through the lens of the …

2 days ago · WATCH: Michelob ULTRA's 2025 Super Bowl ad. When is the Super Bowl? What time is kickoff? The game will kick off on Sunday Feb. 9, at 6:30 p.m. Eastern time. Super Bowl 59 will be played at the ...

2 days ago · Following a fast start to the year with the debut of "Play For An ULTRA" during the NFL Division and Conference Championships, Michelob ULTRA's Super Bowl campaign will continue to fuel the brand ...

2 days ago · WATCH: Michelob ULTRA's 2025 Super Bowl ad. When is the Super Bowl? What time is kickoff? The game will kick off on Sunday Feb. 9, at 6:30 p.m. Eastern time. Super Bowl 59 will be played at the ...

2 days ago · WATCH: Michelob ULTRA's 2025 Super Bowl ad. When is the Super Bowl? What time is kickoff? The game will kick off on Sunday Feb. 9, at 6:30 p.m. Eastern time. Super Bowl 59 will be played at the ...

2 days ago · WATCH: Michelob ULTRA's 2025 Super Bowl ad. When is the Super Bowl? What time is kickoff? The game will kick off on Sunday Feb. 9, at 6:30 p.m. Eastern time. Super Bowl 59 will be played at the ...

Jan 22, 2025 · Michelob ULTRA Super Bowl teaser. Courtesy Michelob ULTRA “Come to play or be played,” a message reads across the screen, as a mysterious arm grabs her paddle and an unseen man bounces a ball.

Feb 1, 2024 · The Super Bowl campaign is the next chapter in Michelob ULTRA’s partnership with global soccer icon Lionel Messi, and its investment in the sport, following the brand being announced as the Official Global Beer Sponsor of Copa América USA 2024™.

2 days ago · WATCH: Michelob ULTRA's 2025 Super Bowl ad. When is the Super Bowl? What time is kickoff? The game will kick off on Sunday Feb. 9, at 6:30 p.m. Eastern time. Super Bowl 59 will be played at the ...

2 days ago · WATCH: Michelob ULTRA's 2025 Super Bowl ad. When is the Super Bowl? What time is kickoff? The game will kick off on Sunday Feb. 9, at 6:30 p.m. Eastern time. Super Bowl 59 will be played at the ...