Read the latest news on Global & Indian OOH & DOOH business
Read the latest news, analysis and commentary on global & Indian Out of Home (OOH) & Digital OOH Advertising business with focus on media investments, media planning & buying, creativity, adtech & innovative solutions, ad policies & regulations, talent acquisition, and more.
OOH News - Media4Growth
Puma unleashes greatness with OOH campaign featuring PV Sindhu Puma takes its partnership with PV Sindhu to the next level, unveiling a bold new campaign that celebrates her journey... Campaigns 1 week ago
Voice of Indian OOH industry | Media4Growth
Aug 25, 2023 · In late July 2023, just before the Outdoor Advertising Convention 2023 was held in Delhi, Outdoor Asia conducted an industry survey to draw insights on the Indian OOH leadership outlook on factors that will determine the contours of an evolving OOH media owning landscape.
OOH Industry | Media4Growth
Siddharth Dabhade joins Lemma as CBO to lead Outcome Centric OOH solution. He will spearhead the rollout of Lemma’s full- funnel performance led OOH solution, driving growth and unlocking new business opportunities...
The future of Indian OOH: Transit media driving the next big wave
Nov 29, 2024 · Transit media: a rising star in the OOH mix Transit media, encompassing advertising in airports, metro systems, and other transit hubs, has emerged as a game-changer. Over the years, its share in the OOH media mix has grown from 25% to 35%, with projections suggesting it could reach 40% by 2026.
NIC Icecream’s holiday OOH campaign spreads festive cheer
Dec 31, 2024 · Knauf India elevates brand presence with nationwide airport OOH campaign. The campaign spans several airports across the nation, leveraging the heavy footfall of these transit hubs.
Nike’s encouraging OOH campaign for Tata Marathon
4 days ago · Nike’s OOH campaign was more than just a marketing effort—it was a celebration of resilience, grit, and community. By pairing aspirational messaging with strategic placement, Nike seamlessly intertwined itself with the ethos of the Tata Mumbai Marathon 2025.
Paving the path to sustainability in Indian OOH: Challenges and ...
Dec 17, 2024 · Pramod Bhandula, Executive Chairman, JCDecaux India highlights the urgent need for the Indian OOH industry to embrace sustainable practices, tackle cost-driven compromises, and lead the way in environmental responsibility.
Research - Media4growth
Nike’s encouraging OOH campaign for Tata Marathon. Fueling the spirit of endurance, Nike’s campaign turned the Tata Mumbai Marathon 2025 into a journey of motivation and resilience.
OAA 2024 contest will be open for entries from April 1, new award ...
Mar 28, 2024 · The OAA 2024 metals will be given away at a special awards function that will be organised on July 27, 2024 at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru, which is also the venue for the OOH Advertising Convention (OAC) 2024.